Frank runs a sandwich delivery company and is targeting customers who recently moved into his delivery area. Which segmentation method is he using?

Frank runs a sandwich delivery company and is targeting customers who recently moved into his delivery area. Which segmentation method is he using?

• A. Geographic
• B. Demographic
• C. Psychographic
• D. Behavioral

Answer: (A)

Geographic segmentation targets customers based on where they live or are located. Frank’s focus on people who recently moved into his delivery area targets new residents in a specific location, so it’s using geographic segmentation. This approach fits a local delivery business because proximity matters for service availability, delivery speed, and relevance of offers to people already in the service area. Demographic segmentation would look at age, income, or family size; psychographic at lifestyle or values; and behavioral at past purchases or usage patterns. None of those criteria hinge on location the way recent movers within a defined area do, making geographic segmentation the best fit here.

Geographic segmentation targets customers based on where they live or are located. Frank’s focus on people who recently moved into his delivery area targets new residents in a specific location, so it’s using geographic segmentation. This approach fits a local delivery business because proximity matters for service availability, delivery speed, and relevance of offers to people already in the service area. Demographic segmentation would look at age, income, or family size; psychographic at lifestyle or values; and behavioral at past purchases or usage patterns. None of those criteria hinge on location the way recent movers within a defined area do, making geographic segmentation the best fit here.