If a freelance architect targets 4 sales per month and conversion remains at 10%, how many prospects are needed?

If a freelance architect targets 4 sales per month and conversion remains at 10%, how many prospects are needed?

• A. 40
• B. 20
• C. 10
• D. 30

Answer: (A)

Conversion rate tells you what portion of prospects become customers. If you want 4 sales and your conversion is 10%, you can find the number of prospects by dividing the target sales by the conversion rate: 4 ÷ 0.10 = 40 prospects. Ten percent of 40 is 4, so this many prospects would yield the desired sales. Other numbers don’t reach 4 sales at a 10% rate—for example, 20 prospects give about 2 sales, 10 prospects about 1, and 30 prospects about 3. Therefore, 40 prospects are needed.

Conversion rate tells you what portion of prospects become customers. If you want 4 sales and your conversion is 10%, you can find the number of prospects by dividing the target sales by the conversion rate: 4 ÷ 0.10 = 40 prospects. Ten percent of 40 is 4, so this many prospects would yield the desired sales. Other numbers don’t reach 4 sales at a 10% rate—for example, 20 prospects give about 2 sales, 10 prospects about 1, and 30 prospects about 3. Therefore, 40 prospects are needed.